Boring But Effective: How This DTC Brand Hit 8-Figures With Just 3 Employees

Want to know how to actually build a profitable e-commerce brand without raising VC money? Richie breaks down exactly how Birdie grew from zero to 8-figures with just three full-time employees. Learn why most brands overcomplicate their marketing channels, how to negotiate better vendor terms instead of taking expensive loans, and why that fancy marketing hire might be hurting your bottom line. With candid stories (including a $60K podcast ad fail) and practical frameworks, this episode is your playbook for scaling smart.

 

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Timestamps

(02:57) Birthday celebrations and introductions 
(04:34) Birdie's origin story and early days 
(06:38) Transitioning from marketing to finance
(13:34) Key rules for building profitable businesses 
(18:52) Channel strategy and marketing focus 
(28:41) Smart financing strategies for growth 
(31:40) Team structure and hiring philosophy
(35:36) International hiring and resource optimization 
(37:24) Final thoughts and key takeaways

 

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