How Product Selection Makes or Breaks Your LTV Potential with Alex Greifeld

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If you want to succeed in the e-commerce world in 2025, you have to be ready to defy some “tried-and-true” industry best practices.

Today we’re joined by growth marketing extraordinaire Alex Greifeld. She shares what led her to launch her blog and newsletter, "No Best Practices", which offers a fresh perspective on understanding a brand's DNA and traditional marketing strategies.

“There’s a lot of mythbusting to be done in the ecommerce and online marketing world.”

We’re dissecting the unique hurdles and opportunities in fashion, infomercials, and products requiring patience to see results. Alex offers practical advice for e-commerce newcomers looking to see results from Facebook ads, direct response campaigns, and even dropshipping.

We’re also spilling the secrets to customer retention, with Alex emphasizing that genuine retention improvements often stem from product quality, not just clever marketing. Finally, we’re talking about why most DTC brands are either bankrupt or destined to remain penny stocks, as well as the art of creating compelling messaging to take your brand awareness to a whole new level!

Key Topics:

(07:36) The Three Product Categories in E-Commerce
(19:55) Product Category Categorization and Fusion
(28:55) Leveraging Customer Retention for Success
(36:28) Why LTV Becomes Less Predictable the Harder You Scale Acquisition
(45:43) Stages of Brand Growth Strategies

Thank you to our sponsors

• ⁠⁠⁠⁠AfterSell⁠⁠⁠⁠ 
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• ⁠⁠⁠⁠Rivo⁠⁠⁠
• ⁠⁠⁠⁠Postscript⁠⁠⁠

Follow Richie (⁠⁠⁠⁠X⁠⁠⁠⁠ | ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠) and Joe (⁠⁠⁠⁠X⁠⁠⁠⁠ | ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠) for more e-commerce insights and to join the conversation.