The Boring Ecom Podcast
The Boring Ecom Podcast, hosted by Richie Mashiko (Head of Growth at She’s Birdie) and Joe Siegel (Head of E-commerce at Feastables), dives deep into the unglamorous yet crucial aspects of running successful e-commerce brands. While most industry content focuses on marketing and ads, this show explores the critical ’boring’ stuff - from finance and operations to supply chain and hiring. Through candid conversations and real operational insights from their experiences running 7-8 figure brands, Richie and Joe break down complex topics into actionable advice for e-commerce operators, founders, and team members at all levels. Expect unfiltered discussions, practical strategies, and a healthy dose of humor as they demystify the hidden mechanics of successful e-commerce businesses.
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Episodes
Wednesday Nov 27, 2024
Wednesday Nov 27, 2024
Looking to finance your ecom brand but drowning in options? Drew Fallon cuts through the noise with straight talk about what actually works. After taking Mad Rabbit from zero to $60M and reviewing 60+ brands at Iris, Drew exposes common financing myths and shares what smart founders do differently. Get actionable insights on merchant cash advances, asset-backed loans, and why the 'best' financing option might surprise you. Essential listening for any brand thinking about raising capital.
TIMESTAMPS (00:00) Introduction (03:00) Drew's Journey: From Dropshipping to Investment Banking (05:36) Why Traditional Growth Models Stopped Working(06:30) Transition to Iris and Market Insights (11:12) Debt vs Equity: The Complete Breakdown (18:03) Merchant Cash Advances: The Misunderstood Option (22:57) Asset-Backed Loans: What No One Tells You (31:07) Bank Lines of Credit: When They Make Sense (34:38) The Truth About SBA Loans (35:52) Three Things to Never Do When Financing (40:06) Credit Card Products: Myths vs Reality (43:12) Closing Thoughts and Contact Information
Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation. You can also follow Drew on X.
Wednesday Nov 20, 2024
Wednesday Nov 20, 2024
Want to know how the big dogs run growth at 9-figure brands? Connor Rolain, Head of Growth at HexClad, spills the tea on everything from sweepstakes campaigns to Black Friday strategy. No bs, just real tactical advice on scaling e-commerce brands, managing growth teams, and finding your next big win. Whether you're doing $1M or $100M, this episode is packed with actionable insights you can steal for your brand.
Thank You To Our SponsorsFor a demo of Rivo, visit rivo.io and let them know we sent you.For 90 days of free AfterSell, visit aftersell.com/boring-podcast.
Timestamps(00:00) Introduction (03:49) Connor's background (09:25) What makes a good Head of Growth (14:50) Deep dive: HexClad's sweepstakes campaign (21:18) How to choose which growth tactics to pursue (28:10) Strategic frameworks for different business stages (35:22) Taco Bell's innovative pricing strategy (41:00) Black Friday and holiday sales strategies (45:34) Final words of wisdom for founders
Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.
Wednesday Nov 13, 2024
Wednesday Nov 13, 2024
Ready to turn Black Friday into your biggest revenue day ever? Joe breaks down the exact framework that generated millions for Feastables - from crafted offers that actually convert to preventing those dreaded stockouts. No fluff, just actionable strategies on inventory planning, SMS campaigns that print money, and how to keep your sanity when shit hits the fan. Whether you're doing $10k or $10M in sales, this episode is your blueprint for Black Friday dominance.
Timestamps(02:35) Why Most Black Friday Strategies Fail(05:48) The Feastables Case Study(08:41) The "Keep It Simple" Framework for Offers(13:58) Never Run Out of Stock Again: Inventory Mastery(19:04) The Perfect Sale Duration (It's Not What You Think)(30:09) The Email & SMS Gameplan(36:49) Paid Media: When to Scale, When to Pull Back(40:44) The Cash Flow Strategy Nobody Talks About(44:52) Keeping Your Sanity During Black Friday(40:05) Post-Game Analysis: Learning From Wins & Losses
Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.
Monday Nov 11, 2024
Monday Nov 11, 2024
Welcome to The Boring Ecom Podcast! In this introductory episode, meet your hosts Richie Mashiko (Head of Growth at She's Birdie) and Joe Siegel (Head of E-commerce at Feastables) as they explain why they're diving into the 'boring' side of e-commerce.
Fed up with the endless content about ads and marketing, Richie and Joe are here to unpack the critical but less-discussed aspects of running successful e-commerce brands. From finance and operations to supply chain and hiring, they're tackling the unglamorous work that happens beneath the surface - the parts of the iceberg you don't see on Twitter.
Whether you're just starting in e-commerce or looking to scale your brand, this podcast aims to be your resource for understanding the nuts and bolts of building sustainable e-commerce businesses. Join these industry veterans (and best friends) as they break down complex topics with practical insights and a healthy dose of humor.
Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.